Meet the President
Tell us about yourself, where you grew up, and what you did before starting your company?
So, I was born in Washington, DC; however, I was raised in Atlanta, GA. Before starting my company, I knew I always wanted to be an entrepreneur. I tried to work 9-5 jobs to raise the funds I needed to create a company. However, I realized I was working so hard to survive. I eventually started my first company, a creative marketing agency focused on digital marketing, writing advertisements and shooting films. After years of grinding at building up my previous company, I finally saw some success and built a team of 7+ employees and paid myself a 6-figure income. Despite the progress, I felt stuck with no guidance, and I was sure the best move would be to sell my business and seek a mentor and coach. Once stumbling upon an opportunity, I now am launching my next company, Front Page Agency.
How would you explain what you do to someone not in the industry?
I would say my company is more of a consulting agency for entrepreneurs. We educate, Teach, train, coach, and develop individuals on entrepreneurship and how to be successful business owners, but we also consult for the clients we represent. We choose to work in the fortune 500 sectors to provide our entrepreneurs with a fruitful opportunity to represent clients they wouldn’t usually have access to, provide our clients brand awareness, and guaranteeing an ROI. I would say my company is more of a consulting agency for entrepreneurs. We educate, Teach, train, coach, and develop individuals on entrepreneurship and how to be successful business owners, but we also consult for the clients we represent. We choose to work in the fortune 500 sectors to provide our entrepreneurs with a fruitful opportunity to represent clients they wouldn’t usually have access to, provide our clients brand awareness, and guarantee a ROI.
What would you say is the number one misconception of the sales industry, and what are you doing to dispel that?
I feel the number one misconception of the sales industry is that it’s hard for people to sell products or services. We host workshops daily centred around educating people on human behavior and mentality. We are firm believers in utilizing a consultative approach; our team will consult and determine our customers’ difficulties and then provide solutions to obtain a “sale” ultimately rather than implementing dated hard sales approaches.
What advice would you give to someone just starting in the sales and marketing field?
Don’t over complicate something that a 12-year-old can do. Direct sales and marketing is all a matter of ability and confidence. Quite frankly, if you’re willing to educate yourself, you can guarantee results.
Do you believe that there is one set formula for success as an entrepreneur?
Is this a trick question? I believe there are particular standards and habits that one needs to possess to be a “successful entrepreneur”. However, I don’t think there’s one set formula as there are several different types of entrepreneurs.
What types of attributes do you look for in a candidate when you are recruiting?
When talent searching, I look for behaviors that demonstrate loyalty, confidence, honesty and an excellent student mentality. The list can go on; I won’t deny people because of a lack of one thing I look for. However, it does strengthen your employment chances if you are open to learning new skills to become the best version of yourself.
What is your favourite topic to speak about?
The bigger picture.
What one thing differentiates Front Page Agency Inc from your competitors?
Transparency: We are proud of our business model and straightforwardly explain things. Other competitors will beat around the bush or be too vague; however, I believe honesty is the best policy, so we choose to stay transparent.