Front Page Agency Inc, an experiential marketing firm based in Atlanta, takes a non-traditional approach to recruitment. While approximately 30% of employees are actively seeking a new job at any given time, the agency does not solely assess applicants based on their experience or qualifications. Instead, they focus on soft skills, attitude, mentality, and work ethic. 

The company firmly believes that anyone with a strong work ethic, a desire to succeed, a keen student mentality, and a commitment to the job can be provided with the necessary skills and knowledge to succeed, regardless of prior experience. As such, all new employees undergo full training, which is ongoing, and provided through client and in-house workshops, as well as regular conferences and seminars. 

“The majority of our workforce joined us with little to no sales or marketing industry. As long as someone possesses a strong work ethic, a desire to succeed, a keen student mentality and is committed, we can provide them with the necessary skills and knowledge to succeed,” expressed Aton Williams, CEO of Front Page Agency Inc. 

This approach has been highly successful for Front Page Agency Inc, and they intend to maintain it in 2023. There are three main advantages to their recruitment approach: 

1. Diversity: The agency has a highly diverse workforce by hiring individuals from various occupational backgrounds. This diversity provides a competitive edge and fresh perspectives that help the company stay ahead of the competition. 

1. No Bad Habits: Individuals with prior experience in sales and marketing may have picked up bad habits that can be difficult to override. However, new hires without prior experience are like blank canvases, allowing the agency to teach them the correct methodologies. 

1. Fresh Ideas: A diverse workforce comprising individuals with zero industry experience brings fresh ideas to the table, which is crucial in an industry that requires creative thinking. 

Front Page Agency Inc encourages other companies to adopt a “no experience – no problem” approach to recruitment. By attracting and retaining top talent, any business can thrive. The agency aims to expand its market reach and establish itself as a dominant player in the US direct marketing industry. They plan to continue with their current recruitment approach to help them reach their goals for 2023.