The client was expanding into three new territories after securing major renewable energy contracts, but they lacked boots on the ground. Their HR department was understaffed and unprepared for the volume of sales hires needed — roughly 50+ field reps in under two months. Traditional job boards weren’t working; qualified candidates were scarce, turnover was high, and field training was taking too long to operationalize.
Compounding the issue, existing reps were stretched thin, handling both outreach and onboarding duties, which caused burnout and morale issues. Management recognized that without a structured recruitment pipeline and faster training ramp-up, their expansion targets would be impossible to hit.
In less than six weeks, the program delivered:
47 new reps onboarded and field-ready across three states.
82% retention rate after the first 90 days — exceeding industry averages by 25%.
Average first-sale time reduced from 21 days to 9 days.
Regional managers reported a dramatic culture shift toward accountability and peer mentoring.
The client extended their contract with FPA for all future market launches, crediting the partnership for “the fastest and most effective scaling campaign in company history.”
FPA was retained to design and execute a full-cycle recruiting, hiring, and onboarding system for the client’s field sales teams — from sourcing to first-day activation.
Lesly Dubon
