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Our story · Since 2018

Built through experience.
Grounded in people.

Our story began in Atlanta in 2018. Texas brought new markets and new experience. Our Arizona plans build on years of learning the work, developing people and putting teams in the field.

  1. The beginning · 2018

    Atlanta

    Where our story started and our foundation in sales and people development took shape.

  2. Market expansion

    Texas

    Launching markets, building teams and gaining experience that informs how we operate today.

  3. Building for the long term

    Arizona

    Bringing our retail relationships, development experience and operating infrastructure to a new market.

A+ BBB ratingBBB Accredited Business · View FPA’s BBB profile
Sales Consultancy Firm of the YearCorporate LiveWire · Award recognition

Why we develop future partners

Room for the people ready to lead

Our growth plans create a reason to develop future partners. We are working toward 10 new partnership offices in Arizona over two years, and an organization employing more than 1,000 representatives with a network of 20 or more management partners over four years.

Our development goal is at least five new partners each year. We are looking for people who bring professionalism, take coaching seriously and want to help others succeed.

FPA’s September 2026 growth targets. These are plans, not current scale or guaranteed promotions.

The sale is the start.
Leadership is what
we build toward.

A strong sales team matters. So does what happens after someone learns to sell: can they teach the work, recognize potential and help another person succeed?

A lasting agency needs leaders who understand the customer, develop other people and take responsibility for the business. We prepare future partners through real experience, backed by FPA’s training and operating infrastructure.

Grow toward operating an office and earning an equity partnership. Progress depends on sustained results, readiness and business needs, with partnership terms set out in a separate written agreement.

Sara Ahmed, founder of Elevation Global

Sara Ahmed

Founder, Elevation Global

Sara leads Elevation Global, a firm projected to generate seven-figure annual company revenue. Her journey into business leadership began with FPA in Austin in 2023, where she was our first new hire in the market. She brought a hospitality background and a feel for connecting with people to an entirely new profession.

What began as an introduction to sales became the foundation for a firm of her own. Her story reflects the possibility that draws people to FPA: room to learn, the support to grow and the opportunity to build something lasting.

Company revenue projection, not personal earnings or revenue already achieved. Individual outcomes vary.

Read Sara’s story 1-page PDF · new tab ↗
Lesly Dubon, FPA HR Director and founder of ETG Talent

Lesly Dubon

HR Director, FPA · Founder, ETG Talent

Lesly began with us in Atlanta in 2020 and has helped expand our recruiting efforts ever since. Today, she brings that experience to FPA’s people operations and her own firm, ETG Talent.

Together with ETG Talent, we have staffed and placed more than 1,000 representatives in career opportunities across sales, leadership, recruitment and operations within the FPA organization.

Her story connects our Atlanta roots with the people and opportunities we continue to develop today.

Read Lesly’s story 1-page PDF · new tab ↗

Selected stories from our organization and network, not a guarantee of individual outcomes or ownership in FPA. Partnership opportunities are selective and governed by separate agreements.

Meet the CEO

Aton Williams.
Still building.
Still in the work.

Aton’s experience began with building an audience, then retail and digital businesses. In Atlanta in 2018, he began building the sales organization behind FPA’s story.

Through expansion into Texas and our plans for Arizona, his focus has grown from making sales to developing the people who can lead teams and businesses. He also operates Front Page Intelligence, the business technology supporting FPA’s own infrastructure.

FPA brings that hands-on operating experience to its work with nationally recognized brands: people prepared for the customer conversation, backed by leadership that understands the work.

Meet Aton beyond FPA Personal website · new tab ↗

The people.
The moments between.

Time spent learning together. Recognition worth celebrating. A look at the experiences and people that have shaped FPA and our wider network.

Aton smiling with fellow event attendees
Good company
Aton holding the Corporate LiveWire Sales Consultancy Firm of the Year trophy
A moment of recognition
A group taking notes during a training conversation
Learning together
Aton outdoors during a trip
Along the way
Aton and a fellow attendee posing at a formal event
An evening to remember
Crystal trophies arranged for an awards presentation
The awards stage
Colleagues gathered for a professional event
Shared milestones
Aton holding a crystal award beside blue stage curtains
Celebrating the work
A group gathering for a photograph in a conference hall
Everyone in the frame
Aton in a suit outside a glass-fronted building
Another chapter
Aton holding an award
Milestones along the way

Backed by FPI technology

People in the field.
Infrastructure behind them.

FPA operates with FPI technology and our own business infrastructure. We bring more than coaching to the table: an operating foundation to support the work as our organization grows.

Let’s build something
worth being part of.

A thoughtful conversation is a good place to start.

Start a conversation

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what’s next.

Company updates, stories from our people and opportunities to grow with FPA.

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